Bluetooth may make digital wallets mainstream
December 10, 2013No Comments
The latest iteration, Bluetooth 4.0, comes with a low power variant called Bluetooth LE, which allows two nearby devices – like a cash register and smartphone – to connect when they’re in range of one another. It’s so low-powered, in fact, that a Bluetooth LE device could potentially last years on a single cell battery.
Like the geofencing technology that Square uses, you don’t even need to take your phone out of your pocket to make a purchase. But unlike Square, Bluetooth LE promises to be much easier on your smartphone battery.
Now that Bluetooth LE has finally made it into a critical mass of smartphones, computers, and other devices, it could dethrone the once-promising Near Field Communication (NFC) as the standard for mobile payments.
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The problem with NFC is that wireless carriers won’t support any solution other than their own, and a single standard hasn’t risen to prominence. So digital wallet companies weren’t able to persuade consumers that taking your phone out of your front pocket to make a payment was more convenient than taking your wallet out of your back pocket.
With its ultra-low power and convenience, Bluetooth LE might actually be something consumers want to use.
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It would even be possible to store your payment information on a wearable device, such as a bracelet. Because Bluetooth LE sensors can last so long on a single charge, the fears people have of their smartphone dying and not having access to their credit cards would be a virtual non-issue.
And you wouldn’t have to worry about getting accidentally charged by walking past a storefront. Bluetooth 4.0 is extremely accurate at tracking distance between devices, so a cash register could be set to ignore all customers except the one standing right in front of counter.
Bluetooth LE also offers more than just payment possibilities. A Bluetooth LE transmitter can beam deals and digital coupons to shoppers or pedestrians. It can even navigate people to specific items in a store.
But getting there won’t be without its challenges. Retailers will need to update their point-of-sale systems with Bluetooth LE capable devices. And the convenience factor of Bluetooth still doesn’t solve the problem of banks, carriers, credit card companies and retailers all picking and choosing which apps they’re compatible with. A mobile payments standard needs to emerge.
Bluetooth 4.0 has everything working in its favor to become the new mobile payments standard. It enables a frictionless experience, it is power efficient, it already exists in millions of devices, and it’s relatively secure.